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Marketing Strategy Proposal
Ermolina, Eva ; Milichovský, František (referee) ; Chalupský, Vladimír (advisor)
The master´s thesis deals with the marketing strategy proposal of travel agency SunTA. The theoretical part of the thesis provides an overview of the current concept of corporate strategic management, strategic marketing management, marketing strategy and service quality. The analytical part of the thesis focuses on performing the marketing situation analysis of SunTA and the questionnaire survey to evaluate its service quality. The proposal part of the thesis includes the marketing strategy proposal based on the results of the marketing situation analysis and the evaluation of service quality.
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Marketing Strategy Proposal
Ermolina, Eva ; Milichovský, František (referee) ; Chalupský, Vladimír (advisor)
The master´s thesis deals with the marketing strategy proposal of travel agency SunTA. The theoretical part of the thesis provides an overview of the current concept of corporate strategic management, strategic marketing management, marketing strategy and service quality. The analytical part of the thesis focuses on performing the marketing situation analysis of SunTA and the questionnaire survey to evaluate its service quality. The proposal part of the thesis includes the marketing strategy proposal based on the results of the marketing situation analysis and the evaluation of service quality.
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Customer satisfaction with services povided by VSH Slaný
Šťovíček, Radek ; Ruda, Tomáš (advisor) ; Šíma, Jan (referee)
Title: Customer satisfaction with services provided by VSH Slaný Objectives: The primary aim of this thesis is to suggest precautions to increase customers' satisfaction of Aquapark Slaný run by VSH Slaný. Methods: In the thesis it was used a method of quantitative questionnaire, tangibly the electronic questionnaire. The questionnaire was created by modification of the SQAS method of authors Lam, Zhang and Jensen (2005) applied to facility environment. The individual items were evaluated by Likert's scale. Further was used the semi-structured interview with facility management. Results: According to questionnaire results it is obvious, that customers are mainly satisfied with service provided, but they can see some shortages in it, which can be for example caused by the time of usage. Respondents were satisfied with the personnel and facility cleanness. Dissatisfaction was expressed with the safety of walking on the floor in the dressing room and in the area of swimming pool. The locking system used in lockers was evaluated as obsolete. Option of laying aside personal things before using showers were evaluated as insufficient. Respondents mentioned the lack of free parking places caused by using of many visitors of others sport facilities. After the questionnaire research the results were...
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